The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three […]
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New campaign urges SA’s men not too ‘fear the finger’
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to t guys to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November […]
Continue readingMore TagHelloFCB+’s 67 minutes of creativity
Each year, on Thursday 18 July, many South Africans spent 67 minutes giving back in honour of Nelson Mandela Day. The human connections agency and HelloFCB+ decided to do things a little differently, giving back the only way creatives know how, with a brainstorming session. The brainstorm was to help Friends of Vista Nova, a […]
Continue readingMore TagNetFlorist and HelloFCB+ gets guys to send flowers to their mates
What do South African men think about every 6 seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones. NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]
Continue readingMore TagHelloFCB+ creates endowment fund to honour Simon Nicholson, support skills development initiatives
HelloFCB+ has created an endowment fund to celebrate the life of one of its employees, Simon Nicholson, who passed away in 2018. According to Managing Director and foundation trustee, Robyn Campbell, Nicholson contributed greatly to the agency’s clients’ success and was an inspiration to everyone who worked with him. “Thoroughly professional and humble, Simon never […]
Continue readingMore TagHelloFCB+ Wins Creative and Strategic Duties for The City of Cape Town
The City of Cape Town has handed HelloFCB+ the reins to its account after a hotly contested pitch that pit a number of Cape Town-based agencies against each other. “We’re absolutely thrilled to have been awarded the creative and strategic responsibilities for the City of Cape Town, and we’re looking forward to finding new and innovative […]
Continue readingMore TagSir Fruit appoints HelloFCB+
Sir Fruit, the national juicing and distribution company well known for its quirky take on everything, has appointed HelloFCB+ as its through-the-line agency. Started in 2005, the company produces and distributes everything from cold-pressed juices to smoothies, made spectacular as a result of their partnership with tastemakers during the production process. Commenting on the […]
Continue readingMore TagCapfin reaps rewards of partnering with HelloFCB+
Just 10 weeks after awarding its account to the newly-formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision. Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that […]
Continue readingMore TagHelloFCB+ establishes creative technologist position, appoints Brendan Arries
To further augment its creative product and reduce the inherent divide between creativity and technology, HelloFCB+ has established a creative technologist position and appointed Brendan Arries to the role. As Creative Technologist at the Cape Town-based agency, Arries’ key task will be partnering with the creative and strategic teams to deliver digitally-led solutions and consumer […]
Continue readingMore TagHelloFCB+ helps fathers get the gift they really deserve this Father’s Day
In a new campaign by HelloFCB+ for Pernod Ricard and The Glenlivet, The Great Father’s Day Gift Upgrade gave dads a way to get the gift they really deserved this Father’s Day – a bottle of The Glenlivet. The insight was built around the fact that Father’s Day gifts are often below average. A ‘world’s […]
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