What is Brand PR? Public Relations (PR) forms part of the marketing mix. It’s considered ‘earned media’, rather than advertising or ‘paid for media’. One of the challenges marketers face is getting publicity to a large audience – and this is where Public Relations fits in: The primary objective is to create a positive public image for […]
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The Transformation of Print
The print-ship has not sailed! Print is simply in the process of reinventing itself and has morphed from ‘ink and paper’ into a multi-dimensional cruise-liner, adding value through additional platforms. Print provides tangible value for advertisers and readers. “While researching the life of print, I learnt that there are approximately 300 000 published magazine titles […]
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