Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who plays golf in South Africa today, and how best to engage with these high-income individuals. The golf course is still one of the best and safest places for South Africans to […]
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Golf Ads™ launches Tag Heuer’s Connected 45
There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are captive, focused on their game and unhurried. This is one of the myriad reasons that Tag Heuer commissioned the golf media specialist company to implement a launch campaign for the […]
Continue readingMore TagGolf Ads™ implements campaign for Garmin Approach S60
Golf Ads™ recently implemented a campaign for the launch of the new Garmin golf watch – the Approach S60 – making innovative use of the traditional clocks on the golf course. The creative was adapted to include the golf clock face into the design and engaged with golfers in a non-intrusive fashion every time they […]
Continue readingMore TagGolfing environment a ‘grand slam’ for brands
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is being constantly pushed onto them, […]
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