Ray Gaul – VP Research & Analytics, Market Insights at Kantar Consulting says : Is there a change in the air when it comes to category leadership? In the past, when I would go country-to-country, clients would complain when I would show examples from outside of their region or country. The might say, ‘our country […]
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Kantar Consulting launches as the world’s leading specialist ‘growth’ consultancy
Kantar, WPP’s data investment management division, has merged its four founding brands – Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail – to form Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Each of the four founder brands is a world leader in […]
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