Sponsorships have become a ‘buyers’ market’ for brands, youth market must be a key focus for sports seeking to grow fan base Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands. The report outlines five key trends that will impact the […]
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Nielsen Sports launches new fan segmentation tool
Nielsen Sports has launched its first Fan DNATM report in South Africa, which features a new way of segmenting sports enthusiasts and shows that South African fans are blazing a trail in terms of their lifestyles, interests and media consumption patterns making them a highly nuanced and at times hard to understand market. The local […]
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Nielsen Fanlinks connects sport fans with brands
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a […]
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Disruption Opportunity For Sports Consumption In A Changing Media Landscape
Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within […]
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