South Africa is home to a nation of promotion obsessed shoppers. This insight stems from a newly released Nielsen report The Price of Promoting, which shows that 75% of South Africans claimed to know the prices of the grocery items they buy and notice changes in price, versus 69% in 2017. In addition, 31% actively […]
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Black Friday More Heyday Than Hype For SA’s FMCG Retail Sector
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. According to findings from Nielsen’s Advanced Analytics division the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. This is based on Nielsen’s retail scanning data which shows that in November 2017, FMCG sales […]
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