Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
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Sanlam’s Born Today Film Born In A Day
Today is Sanlam’s 100th birthday. To celebrate 100 years of securing financial futures for generations to come – and to remind us of our responsibility to build a better world for each new life to inherit – the King James Group shot Born Today. Filmed, finished and flighted today, in the space of just 12 […]
Continue readingMore TagSantam What I’d Rather Do Than Claim
Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to […]
Continue readingMore TagKing James II creates a short film for Siemens
HIM, HER and ME is a short film by Siemens. A purposeful shift away from corporate storytelling to create relatable human moments The film format has drama, comedy and the obligatory plot twist Some people don’t fully know what Siemens does. In reality, Siemens plays a big a part in our everyday life – from […]
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