Over the past decade there have been significant advances in the field of Marketing and Advertising theory and practice. The next level of marketing, includes the disciplines of Observed Consumer Behaviour, Behavioural Economics and Cognitive Neuroscience. Kirsten Dugmore, Chief Growth Officer at SugaSpice, will be hosting an online “Modern Marketing Bootcamp” that will bring together […]
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Evidence Based Marketing has arrived!
Over the past decade there has been significant advances in the advertising and marketing fields, not least of which is the advent of Evidence Based Marketing, the latest global movement in marketing. As an introduction to concepts including Behavioural Economics, Observed Consumer Behaviour and Cognitive Neuroscience, Kirsty Dugmore of SugaSpice will be hosting a “Modern […]
Continue readingMore TagThe next level of marketing is here!
Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop. “Marketing has certainly come a very long way over the […]
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The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply. The truth of the matter is that evidence-based marketing needn’t be intimidating. Plainly put, this ground breaking […]
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