by Boomtown’s Digital Strategist, Lara-Anne Derbyshire Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. And, just as humans question our identity and our purpose through trying times, confusion often prevails and we may feel […]
Continue readingMore TagTag: Lara-Anne Derbyshire
Are you asking the why beyond the why?
Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer. A vital starting point is making […]
Continue readingMore TagInternal hires see creatives realise their possibility
Boomtown is pleased to announce the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist. To fulfill client demand, Boomtown needed to secure the talent to expand the teams’ skill set and man-hours, Andrew MacKenzie, Boomtown MD explains: “Lara-Anne’s studies in psychology, her decade of […]
Continue readingMore Tag