LoyaltyPlus advises on what constitutes an effective loyalty programme strategy An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus. The independent Customer Relationship Management (CRM) specialist says the […]
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Taking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers. The popularisation of loyalty programmes and digital solutions that automate transactions, implies that the modern tech-savvy consumer is more empowered than ever before. Not only has […]
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LoyaltyPlus disrupts in the era of Centralised Virtual Currency
In today’s retail market there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business – but specifically the massive contribution of e-commerce characterised by loyalty or points cards (both physical and digital), according to independent Customer Relationship Management (CRM) specialist, LoyaltyPlus. LoyaltyPlus offers […]
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