By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused their digital efforts and rightfully so; you fish where the fish are. Every impression […]
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Covid-19: Lockdown and quarantine means people are consuming more media
By Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man’s loss is another man’s gain”. According to Nielsen, staying put in our homes can […]
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