Lumen Archives - Amplifier

International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers

23rd March 202023rd March 2020

The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely […]

Is attention the new media currency?

25th February 202025th February 2020

At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you […]