Maggie Pronto, (Business Unit Manager) at The MediaShop takes us down the biggest moments of 2020 so far, with an accompanying soundtrack. Yes, 2020 is a cassette! And no-one in the world has the right pencil to wheel this one back in! I am not here for another “How Covid-19 has impacted us” discussion – […]
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Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier […]
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One size does not fit all
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or are they? Research from “The State of the Connected Consumer” by Salesforce, indicates that consumer’s […]
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Me, Myself and Envy
Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial. Expectations for happiness have escalated over the past few years – not just from consumers […]
Continue readingMore TagDo it once more with meaning!
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We’ve heard it all before: “our consumers are distracted”; “they are multi screening”; “there is too much clutter”; “ad avoidance is on the rise”. Yes of course it’s all true but what are we as the advertising industry doing to change […]
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