Magnetic Storm is delighted to have been a part of South Africa’s most beautiful road Race, and the largest all female road running race this weekend: the SPAR Women’s Challenge 2018.For over a decade, Magnetic Storm has partnered with SPAR as its preferred event supplier, to ensure it hosts an event that celebrates women and […]
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Crossing borders with events
Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings Crossing borders Make friends on all sides. The […]
Continue readingMore TagCrazy Q1 for Magnetic Storm
In the space of three months, the Port Elizabeth and Cape Town Magnetic Storm crew have been involved in a myriad of projects which have been months in the making. Bringing to life 13 high-profile events, including: the Coca Cola Annual General Managers Meeting in Mozambique, the DSRAC National Boxing Awards, the Egypt Cycle meeting […]
Continue readingMore TagThe keys to successful live experiences
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of […]
Continue readingMore TagAre we using VR for VR’s sake?
David Limbert, Head of Creative Services at Magnetic Storm asks: “As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR’s sake?” VR is increasingly becoming a part of the experiential marketing landscape as brands become more confident in embracing the tech. Yet is it always appropriate? Who remembers the […]
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