Newly formed specialist digital media agency, Hive Digital Media, formerly the digital sales unit of SPARK Media, has announced the appointments of its Chief Revenue Officer (CRO) Parmeshan Moodliar, Chief Operations Officer (COO) Kristin Louw and Group Programmatic and Data Manager Ashleigh Footit. “It gives me great pleasure to announce changes in the management structure […]
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LNN is South Africa’s 5th largest online news audience
Caxton’s Local News Network (LNN) platform, has been verified by the IAB Measurement Council as the 5th largest news audience in South Africa, with 2.8 million unduplicated unique browsers and over 8.8 million page views per month*. The Caxton news network has over 250 journalists on the ground bringing readers credible, trustworthy, breaking news. LNN […]
Continue readingMore TagSPARK Media partners with Private Property
SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that […]
Continue readingMore TagOnly advertise on trusted publisher websites!
A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. “While fake news is a global problem and very difficult to identify […]
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Guzzle launches app for SME retailers
On the back of a successful website re-launch, South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has just launched its business-to-business app that will allow local businesses to create catalogues on the fly. “Not many small to medium businesses have the capital available […]
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Guzzle revamps premier retail offering
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, […]
Continue readingMore TagHow safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why […]
Continue readingMore TagMeet the web banners revolutionising online display advertising: Dynamic Ads
Gone are the days of “spray and pray” in online advertising, holding thumbs that your scattered online banners are finding the eyeballs of the right audience. As strategic specialists, SPARK Media are excited to launch a ground-breaking new technology in online display advertising: Dynamic Ads – data-driven, innovative banners which allow for targeted ad customisation, […]
Continue readingMore TagBrand safety and fake news – what’s the deal?
The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning […]
Continue readingMore TagBlack Friday is coming! Get your brands front and centre
Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American shopping holiday, Black Friday has grown in popularity amongst […]
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