Results from the first Diversity, Equity, and Inclusion (DEI) census of the global marketing industry have identified key challenges around family status, age, and gender as well as ethnicity and disability. There are clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, […]
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The ACA and MASA launch joint initiative to future proof the industry
The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme […]
Continue readingMore TagLeadership changes and updates from the Marketing Association of South Africa (MASA)
MASA closed off another impactful year at its recent thirteenth Annual General Meeting, detailing important contributions to the marketing profession and industry. These include the completely overhauled Professional Marketing Designations South Africa programme, the introduction of the MAPs Products and Brands research initiative to replace AMPS, and helping to safeguard marketing self-regulation through the establishment […]
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It’s here! MAPS goes into the field!
The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer insights from July 2019. MAPS is a modernised, updated and enhanced survey focused on consumer insights. Built on the legacy of […]
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South Africa’s Marketers Rewarded for their Excellence Call for Entries
The inaugural Marketing Achievement Awards – an event that celebrates excellence in the science and art of marketing – will recognise and reward those innovative marketers whose work demonstrates the intrinsic value inherent to this crucial discipline, whilst simultaneously raising marketing’s profile and elevating it to the position it rightfully deserves within South Africa’s businesses. […]
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Marketers take a lead at Leaderex
The Marketing Association of South Africa ( MASA) will be taking part in this year’s Leaderex at the Sandton Convention Centre on 4 September 2018. MASA will host two sessions (essentially two masterclasses), aimed at a senior level audience. The Masterclasses are designed to challenge conventional thinking about marketing in a digital world. MASA is […]
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