Spearheaded by the Nando’s #rightmyname campaign, M&C Saatchi Abel brought home 14 new Birds across a spread of blue chip clients. Nando’s garnered a coveted Grand Prix, 4 Golds and a Silver! With Silver and Bronze accolades to Takealot, Mr D, Windhoek Beer, Zeitz Museum of Contemporary Art Africa, ZANG Caffeinated Chocolate and the Domestic […]
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why […]
Sri Lanka is the magnificent location of Five Roses’ new ad, selected not only because of its historic contribution to tea culture (Five Roses’ Ceylon Blend does, after all, begin in the tea fields of Sri Lanka – the home of Ceylon tea), but also because of the feeling of wonder and magic that is […]
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still highlights […]
As the water crisis in Cape Town has worsened and the need for people to change their mind-set and behaviour around water usage has intensified, M&C Saatchi Abel has created a campaign to make their office a more water efficient space by instituting some simple, but effective ideas. They didn’t only launch it internally, they […]
South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That’s why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. Christmas is peak selling time for Bakers, and it’s at this […]
Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. The campaign features Sibusiso, the kasi kid who is always ready to help his family – even if that simply means showing them […]
On the 14th of January 2014, M&C Saatchi Abel hosted the first ever Street Store event in Cape Town – a rent-free, premises-free, pop-up clothing ‘store’ for the homeless. The Street Store is stocked with donations from the public and the homeless can enjoy a dignified ‘shopping’ experience for free. “We didn’t want to keep […]
Every family has their go-to guy; the person whose name gets called every time mom or dad needs something, big or small. This is the premise of Takealot.com’s new campaign, developed by M&C Saatchi Abel and directed by Michael Middleton for Jump Productions. At the heart of the campaign is a 45” TVC which tells […]