McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
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McCann1886 enters 2021 with new accounts
McCann1886 was awarded several accounts in the last few weeks of 2020 and begins the new year on a high. The new clients include telecommunications operator and internet service provider, South African Digital Villages; tyre and battery supplier for cars and trucks, Tiger Wheel & Tyre; green technology company, REBA; and a number of new […]
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McCann1886 creates new TVC for Dettol ASL
McCann1886 created a TVC for global brand, Dettol, to showcase the effectiveness of its iconic Antiseptic Liquid as a disinfectant that can be used across surfaces around the home. Marketing Director, Kunal Sahgal, wanted the TVC to announce that Dettol Antispetic Liquid can now be used on household surfaces including the most germiest – kitchen […]
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McCann1886 helps keep the spirit alive during lockdown for East Rand bar
As part of the SME outreach programme it launched during Level 5 of Lockdown, McCann1886 assisted a craft bar chain on the East Rand stay top of patrons’ minds with a number of engaging – and rather unusual – social media campaigns. Owned by Dax Menday, The Green Craft Bar has an enviable reputation for […]
Continue readingMore TagDettol reinforces ‘protection as strong as a mother’s love’ positioning with new campaign
Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi […]
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McCann South Africa, 1886 Advertising Merge
McCann South Africa and 1886 Advertising are to merge. The new agency, registered as McCann1886, will begin trading on 1 January 2019. It will be led by 1886’s current Managing Director, Derek Coles, and current Chief Creative Officer, Stuart Stobbs. Fraser Lamb, currently CEO of McCann South Africa, will return to his original role as […]
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