When Michael Cook and Martin Sing forged Workbench in 2013, the objective was clear: to offer large agency capability with boutique agency speed and service. Seven years on, the through-the-line agency shines with talent, and engages in solid client partnerships within which strong brands are established, developed and grown. Where effective campaigns are crafted and […]
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Workbench’s resourcefulness helps Denny to Add Goodness
With measures being taken to address the COVID-19 pandemic in South Africa, the restaurant industry has been hit hard. Many family-run local eateries are facing closure or are already in the process of shutting down. Proudly local brand Denny Mushrooms wanted to show their solidarity with the restaurant industry and at the same time raise […]
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A story of celebration: Workbench relaunches the Mukuru brand with new TVC
Workbench’s latest television commercial for Mukuru – a money transfer service – tells a story that needed to be told. The seemingly continuous xenophobic activity across the country is making South Africa an unwelcoming environment for many African migrants, providing even more impetus and necessity for sharing their story. Mukuru is a money transfer […]
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