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    MRF’s MAPS holds up under scrutiny

    According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such […]

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    MRF’s MAPS on track

    The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. “We’re pleased to announce that the next MAPS instalment is on track to be released very early next month,” says MRF’s CEO, Johann Koster. “The data has been […]

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    MAPS, even more data – all in one place

    The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 to December 2021 fieldwork of data and is the second MAPS release for 2022. “Since we started the MRF and MAPS, there have been a […]

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    An April update on the MRF and MAPS

    The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from […]

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    A good year expected for the MRF and MAPS

    2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork period. “The last two years have been full of challenges for the MRF, most notably, all the stops […]

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    South African Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion (DEI) Census

    Results from the first Diversity, Equity, and Inclusion (DEI) census of the global marketing industry have identified key challenges around family status, age, and gender as well as ethnicity and disability. There are clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, […]

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    MAPS all the data in one place!

    In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation covered the latest MAPSTM data for the period July 2020 to June 2021 and is the the MRF’s first full-year […]

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    All the data, all in one place!

    That’s the theme from the Marketing Research Foundation (MRF) who will be presenting the first full-year data of the Marketing All Product Survey (MAPSTM) on 20 October 2021 to the media and advertising industry. “Our MAPS survey certainly has all the rich data that every marketer requires and it is all available in one easily […]

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    The Resurgence of Single Source Data

    After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly […]

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