The key to unlocking domestic tourism and travel potential in South Africa is to create and nurture a travel culture among all its peoples, and especially among its young, increasingly mobile and highly aspirational Afrilennials. This is the strategic intent driving all local communications coming out of South African Tourism’s marketing partner, FCB Joburg.According to […]
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FCB Joburg helps South African tourism launch new product and campaign
FCB Joburg helped South African Tourism launch two new initiatives to delegates at INDABA 2017 last month. The first of these, called Good Times in a Box, is intended to stimulate domestic tourism by revolutionising the way the hospitality and tourism industry packages itself. The second, I Do Tourism, is a nationwide campaign to remind […]
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