Outdoor Network has unveiled its latest state-of-the-art rotating digital billboard site, adjacent to one of Johannesburg’s busiest malls – Cresta Shopping Centre – as it continues to grow its national network in key commuter nodes. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta […]
Continue readingMore TagTag: Outdoor Network
Outdoor Network Unveils Its Rotating Digital LED In Mbombela
All eyes are on Outdoor Network’s latest state-of-the-art rotating digital billboard site, which has just been unveiled along the R40, Madiba Drive in the heart of Mbombela (formerly Nelspruit). The roadside rotating billboard is assured high visibility on the main road in Mpumalanga’s bustling capital city. A vital business and tourism destination, Mbombela is also […]
Continue readingMore TagOutdoor Network gets heads turning in Centurion with their new Digital billboard
Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network’s expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital […]
Continue readingMore TagWhy FMCG brands should target consumers with small format OOH
By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and […]
Continue readingMore TagStreet Network’s largest three-month campaign drives Opel brand promise
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country. General Motors, utilised Street Network’s extensive base of Bus Shelters to […]
Continue readingMore TagOutdoor Network expands its network with new solar-powered Lanseria site
As a growing airport that is strategically important to Gauteng, Lanseria International Airport provides an ideal location to showcase premium-quality brands to an ever-increasing number of passengers (and a large number of VIPs). The airport recently introduced a SLOW lounge for its more discerning upper LSM passengers and is currently in the process of constructing […]
Continue readingMore TagOutdoor Network growth results in new appointments nationally
Leading billboard and street furniture media owner Outdoor Network has recently bolstered its staff complement to keep delivering world class service levels to its existing and new client base. Since the merger with Provantage Media Group was announced in 2016, there have been a significant number of changes within the Outdoor Network business, including the […]
Continue readingMore TagOutdoor Network’s new LED digital billboard captivates Pretoria
Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network’s state-of-the art 3×6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone’s throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and […]
Continue readingMore TagOutdoor Network’s burning billboard keeps it legal
British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience […]
Continue readingMore TagThe Critical Role of Out-of-Home (OOH) in the Marketing Mix.
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats […]
Continue readingMore Tag