By Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism. I don’t know about you, but I actually cannot believe that we are in August […]
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Chris Botha most admired media professional in SA
Scopen’s latest Agency Scope South Africa 2021/22 report has identified the strongest media agency leaders in the country, with Park Advertising’s Group MD Chris Botha topping the list of Most Admired Media Agency Professional. The pandemic over the past two years has tested the mettle of all professionals within the marketing and media space, calling […]
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The sad state of (new) news
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright in his chair. Kids must keep quiet for fear of a severe klap to the side of […]
Continue readingMore TagPark Advertising invests in community radio across the country
The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience. Amongst the victims of destruction were four community radio stations brought to their knees. Alex FM in Alexandra, MAMS Radio in Mamelodi, West Side FM in […]
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Park Advertising introduces Lucid Media
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
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The importance of optimism in 2021
Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my December break is to read. This is when I have enough time to really relax […]
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Virtually anything from anywhere
Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene. Story 1 For the past month while our offices still remain closed, one of our very efficient staff members booked a house in the Kruger Park. He worked very effectively from there, and […]
Continue readingMore TagMeta Media and The MediaShop offices reopen
Chris Botha, Group Managing Director of Park Advertising has announced that both media agencies within the Park Advertising Group, namely Meta Media and The MediaShop, will reopen their Johannesburg offices as from 17 June 2020. As COVID-19 restrictions begin to be relaxed in many countries around the world, organisations are starting to think about when […]
Continue readingMore TagThe short to medium term impact of the COVID 19 outbreak on the South African media environment
Chris Botha, Group Managing Director Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. 1. Businesses will make less money. It’s […]
Continue readingMore TagEmotional clickbait always wins
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content that appeals to the pallet of the majority of the population. Media owners pay top […]
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