Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major […]
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Facebook harnesses AR, VR for new era of connectedness
Major announcements made at Facebook’s recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the backdrop of a commitment to return to the essence of the platform and responsibly address concerns around content and privacy, founder and CEO Mark Zuckerberg reaffirmed Facebook’s mission to connect people […]
Continue readingMore TagFacebook developments positive for privacy, consumer protection
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
Continue readingMore TagNew Popimedia initiative set to SHIFT mindsets
Local ad-tech company and Facebook marketing partner Popimedia today announced the launch of SHIFT, a practical programme of workshops for senior marketing professionals designed to shift thinking around design, marketing and business in the digital age. SHIFT will replace Popimedia’s Ad-Tech Academy, the company’s pioneering free learning academy that, over the course of two years, […]
Continue readingMore TagMarketers need to rely on tech advances to maintain consumer relationships
Ad-tech solution integrates customer data with automated social media ad targeting, revolutionising client relationships. Digitisation has provided marketers with a wealth of data. When effectively correlated and sequenced, marketers can gain deep insight into almost any aspect of their customers… from shopping habits, to their position on the customer journey, through to being able to […]
Continue readingMore TagSouth African ad-tech company develops targeted solution to leverage retail’s big data stockpiles
In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels, […]
Continue readingMore TagResearch confirms: mobile revolutionising local retail
Local report delivers insight into influence of mobile and social media on consumer behaviour Nearly every South African – 99% to be exact – now has a mobile phone, making it the most pervasive platform for marketing and communication currently available, and one with the deepest reach. While only 52% of South Africans have Internet […]
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Popimedia has commissioned a 3rd party research agency to find out what South Africans are doing online and more importantly, what impact digital influence has on brands and retail. The results will be shared at Popimedia’s July Ad-Tech Academy. Because ad-tech is a unique category in the digital and social media space, Popimedia started Africa’s […]
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