The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape. The new audience data measured 30,633 respondents combining 2015/16 data to allow one of the largest samples in the market; giving accurate, deeper, richer and robust information on mobility overall. Several factors were […]
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Trish Guilford gears up for a new role at OMC
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC). For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing […]
Continue readingMore TagPrimedia Outdoor harvests their two new food gardens in Gauteng and KZN communities
After the successful implementation of two food gardens in conjunction with Primedia Outdoor and NGO Food & Trees for Africa, Siyamnaka Youth Centre in Pinetown, KwaZulu-Natal and Balebogeng Higher Primary School in Mamelodi were able to reap the rewards of their hard work. The food gardens were established in March and June 2017 respectively, and […]
Continue readingMore TagOMC to announce updated Roadside Outdoor Audience Data
The Out of Home Measurement Council (OMC) will be announcing its much anticipated measurement update of the Roadside Outdoor Audience Data, popularly known as ROAD. The announcement will take place over three events in Durban, Cape Town and Johannesburg over the next week. A panel of Out of Home (OOH) specialists will provide an overview […]
Continue readingMore TagPrimedia Outdoor plants a legacy with Food & Trees for Africa
This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a […]
Continue readingMore TagCoca-Cola back in the Mass Market
Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has […]
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