The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the […]
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The transition from LSMs to SEMs explained
There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape. Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure) […]
Continue readingMore TagThe Establishment Survey is here!
With the recent launch of the Establishment Survey (ES), the Publisher Research Council (PRC) provides a brief overview. The Establishment Survey (ES) is a collaborative partnership between the Publisher Research Council (PRC), the Broadcast Research Council (BRC) and the Advertiser Media Forum (AMF) with the BRC and PRC being the funders and owners of the […]
Continue readingMore TagNew PAMS research aims to get closer to the truth
The first PAMS (Publisher Audience Measurement Survey) reading research is due for release in October 2017. Conducted by The Publisher Research Council (PRC), it will provide media owners, agencies and marketers with an accurate new reading currency in South Africa for the first time in 40 years. The PRC refer to their research as Reading […]
Continue readingMore TagThe Publisher Research Council (PRC) gears up for a busy year
The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources. The PRC is a not for profit company that represents the interests […]
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