Constantia Insurance has appointed full-service marketing agency Stratitude for all their brand and communication requirements for EthiQal, their specialised medical professional indemnity division. “The South African healthcare industry has unique and difficult challenges, and so we were looking for an agency that not only understood these nuances, but one that could also use this insight […]
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The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for […]
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Employee benefit marketing: Here’s how to ensure your staff know and use their benefits
Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services… the list is endless. And with the current state of the job market and the pressure on offering competitive remuneration, […]
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Mindful marketing: A New Year’s resolution that will help you achieve results faster
For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft. Whether it’s to improve as an athlete, a musician or to be a better leader, it’s about the time you put in to master that skill. But then there are people who improve faster than others, […]
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Want a more effective marketing agency? Let them into the inner circle
By Stella Carter, Head: Client Services at Stratitude. Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it? Dealing at a senior level gives the agency a real, holistic view of your business, including pain points, growth areas, […]
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Here’s how to manage your pitch (and download a free scorecard)
Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult it is to select, meet, brief, manage and evaluate agencies during a pitch process.Multi ethnic business people, entrepreneur, business, small business concept And picking the wrong agency is an expensive exercise, which is exactly why you […]
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Unpack your thinking first – or run 100 laps
As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that […]
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Balancing paid, owned and earned media – are you getting it right?
Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel. But what exactly is “paid”, “owned” and “earned” media and what does […]
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When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
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Signa Group appoints Stratitude as new strategic full service agency
Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry.“We were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude’s offering made it an easy decision,” says Murray Chabant, MD of Signa Group. The relationship started […]
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