The 2018 AdForum Summit, held biannually in selected cities across the globe, will feature Johanna McDowell and the Independent Agency Search & Selection Company (IAS) as part of an exclusive, captive audience of search consultants. The 2018 AdForum summit will take place in New York between 23rd and 27th April 2018, providing Johanna McDowell and […]
Continue readingMore TagTag: The Independent Agency Search
Why keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need […]
Continue readingMore TagPlanning agency relationships for 2018: Timing is key for marketing professionals
As South African companies head towards the summer holidays, many are winding down. Not so for Marketing Directors, says IAS Managing Director Johanna McDowell, as this six-month period has come to be known as “review season”. “Just as individuals review their year toward the start of a new one, CMOs and marketing managers begin […]
Continue readingMore TagIAS Agencies Masterclass
FREE FOR SUBSCRIBING AGENCIES PWC Entertainment and Media Outlook – 2017 – 2021 AdForum World Summit Feedback – Paris – Autumn PreviewSCOPEN agencyScope South Africa 2017 Highlights Date: Tuesday 14 November 2017 Time: 14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea, Coffee and Soft Drinks will […]
Continue readingMore TagProcurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]
Continue readingMore TagIAS Announces Mergers and Acquisition Consulting Division
After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division – IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and […]
Continue readingMore TagPartnering with an entrepreneurial Black-Owned Agency
25 years ago, there very few – if any – black owned and run agencies. Probably the only one at that time was Herdbuoys. They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search […]
Continue readingMore TagIAS’s Black-owned agency list now more than 100
With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable […]
Continue readingMore TagIAS appoints Hlamazi Mabunda as Project Manager and Consultant
The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern […]
Continue readingMore TagIAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards
Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within […]
Continue readingMore Tag