Open post

The SpaceStation’s Digital Trends workshop emphasises key industry considerations

The SpaceStation, South Africa’s leading digital media sales company and 24.com’s sales arm, hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September. The aim of this industry roadshow was to unpack important considerations for digital media spend and strategy going into 2019.One of the key trends identified was […]

Continue readingMore Tag

The SpaceStation – First African publisher to offer programmatic page takeovers

The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected […]

Continue readingMore Tag

South African sports fans go mobile

The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users online sports habits, and a total of 5900 users responded. “The poll has highlighted how considerably the consumption of sport has evolved and given how important sport is in South Africa it is […]

Continue readingMore Tag
Scroll to top