What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. […]
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SA’s stagnant business growth gets a kick start from technology
Citing a stalling economy and ongoing power shortages, ratings agency Moody’s has cut South Africa’s GDP growth forecast from 1.5% to 0.7% for 2020. As growth stagnates, businesses, both large and small, are struggling to find the additional revenue generation needed to meet shareholder expectations. It’s in times like this that business needs to adapt […]
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Announcing a global first in the marketing field
In the Mckinsey and Company report on ’The coming era of on-demand marketing’, Peter Dahlstrom states that ‘digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand – not just ‘always on’, but also always relevant, […]
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