When Michael Cook and Martin Sing forged Workbench in 2013, the objective was clear: to offer large agency capability with boutique agency speed and service. Seven years on, the through-the-line agency shines with talent, and engages in solid client partnerships within which strong brands are established, developed and grown. Where effective campaigns are crafted and […]
Continue readingMore TagTag: Workbench
Workbench’s resourcefulness helps Denny to Add Goodness
With measures being taken to address the COVID-19 pandemic in South Africa, the restaurant industry has been hit hard. Many family-run local eateries are facing closure or are already in the process of shutting down. Proudly local brand Denny Mushrooms wanted to show their solidarity with the restaurant industry and at the same time raise […]
Continue readingMore Tag
Mukuru appoints Workbench to grow the brand across Africa
Workbench, the brand building communication agency, was recently appointed as Mukuru’s creative agency partner. The appointment includes above the line as well as below the line campaigns for the leading African money transfer service brand. Working closely with the Mukuru exco and Watson Ferguson marketing consultancy, Workbench was brought on in 2019 to conduct a […]
Continue readingMore Tag
A story of celebration: Workbench relaunches the Mukuru brand with new TVC
Workbench’s latest television commercial for Mukuru – a money transfer service – tells a story that needed to be told. The seemingly continuous xenophobic activity across the country is making South Africa an unwelcoming environment for many African migrants, providing even more impetus and necessity for sharing their story. Mukuru is a money transfer […]
Continue readingMore Tag