Ogilvy Public Relations won three awards at the inaugural African SABRE Awards, including the Platinum SABRE Award for the best African public relations campaign.
This win is hot on the heels of the four accolades the agency received at the PRISM Awards 2017 early this month.
Ogilvy Public Relations won Platinum in the coveted Best in Show category for the Anglo American #ProTestHIV campaign, which showcased the mining giant’s efforts in the fight against HIV and AIDS in South Africa.
The agency also received Certificates of Excellence in the Gold SABRE Awards for Public Relations campaigns (Southern Africa) for KFC South Africa’s Burritos and Anglo American’s Makarapa City campaigns.
The SABRE Awards is the world’s largest Public Relations awards programme, running across six continents. The African SABRE Awards was introduced following a partnership between the Holmes Group and the African Public Relations Association, to expand the presence of the SABRE Awards in Africa by showcasing the best work from across the continent.
National Managing Director of Ogilvy Public Relations, Joanna Oosthuizen, said, “We are honoured and humbled to have been recognised in Africa for our campaigns. This bears testament to the agency’s efforts to deliver work that make our clients matter. The Anglo American #ProTestHIV campaign is inspiring and shows the power of public relations to mobilise people to have conversations that raise awareness about serious social issues such as the HIV and AIDS pandemic in South Africa. Campaigns such as these will go a long way to giving hope to the people of our country and the continent.”
About the Sabre Awards
The Holmes Group partnered with the African Public Relations Association to launch its first ever African SABRE Awards. The winners have been selected and will be recognized at a gala dinner in May 2017
The SABRE Awards, which recognize Superior Achievement in Branding, Reputation & Engagement, have a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia. The winners from those regional competitions are eligible for the Global SABRE Awards, which recognize the best PR campaigns from more than 5,000 entries around the world.
In addition, the winners from the African SABREs will be entered automatically into consideration for the EMEA awards, which will continue to include an African category—and to accept African entries in all categories.
About Ogilvy Public Relations
Ogilvy Public Relations, part of Ogilvy & Mather, is one of the largest marketing and specialist communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015. O&M is comprised of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY) and part of the Fortune Global 500. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.