Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft.
Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors.
Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign for Sanlam, which won an Integrated Gold, two Silvers for Branded Content and Social Media respectively, and a Bronze for Digital Integrated.
Kyle also directed Volkswagen 011Beats with Kwesta and Dabone for Ogilvy Cape Town. The campaign won two Silvers for Data-Driven Campaign and Social Media, as well as a Bronze for Digital: Integrated and a Craft for Hey Papa Legend’s Music and Sound Design.
Kyle was also the only winner in the music video category, picking up a Bronze for Nasty C Bad Hair.
“We’re so proud of Kyle and his producer Will Nicholson; they’ve had an incredible year,” says Arcade Content co-founder Colin Howard, pointing to an African Cristal Grand Prix, a Silver Bookmark, two One Show merits and a Cannes Lions shortlist, among other recent accolades. “But we also need to congratulate King James and Ogilvy – not just on the great concepts and extended campaigns behind the winning work, but for the way they recognized new talent and opened doors for it.”
Arcade’s Lebogang Rasethaba was a finalist in the Effective Creativity category for Operation Smile #Operation45 with Y&R.