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AMASA Awards Announce 2017 Shortlist

After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the best we’ve seen,” said Wayne Bishop, Chairman of AMASA Joburg

“The shortlisted campaigns are examples of work that the judges felt are worthy of recognition and who ultimately have a shot at winning a category Gold Award or the biggest award of the night the Roger Garlick Grand Prix. We are so looking forward to announcing the winners at the awards evening next week,” completed Bishop.

To all the shortlisted agencies and candidates, best of luck for the Awards, winners will be announced at a gala awards evening on 12th October 2017 at The Exclusive Hilton Sandton Ballroom. With the awards only a week away there are limited seats available, to secure your seat visit the website and buy your tickets http://amasa.nutickets.co.za/AmasaAwards

SHORTLIST:

Best Branded Content:

PHD Cell C – Break The Net
OnPoint PR Nedbank Ke yona Ring of Steel
OMD Standard Bank Africa Connected
The Niche Guys CloseUp Toothpaste Make you move
The Niche Guys All Things Hair (Dove & Tresemme’)

 Best Contribution by a Media Owner:

OMD Standard Bank Africa Connected
MediaMark In the Know
MediaMark Sun International Time Square Bandit

Best Event / Experiential:

Halo Advertising Jacaranda More Music You Love
M&C Saatchi Abel Heineken Up Your Game
M&C Saatchi Abel Heineken Shape Your City
TMI & 140 BBDO Dunkin Donuts

Best Integrated: Financial:

Native VML Nedbank Passion Playoffs
OMD Standard Bank Kidz App
Native VML Nedbank See Money Differently

Best Integrated: Public Service:

NONE

Best Integrated: Retail:

MindShare KFC Soundbite
TMI & 140 BBDO Dunkin Donuts

Best Integrated: FMCG

Starcom Lunch Bar New Wrapper
MediaCom Ariel
M&C Saatchi Abel Heineken Shape Your City

Best Integrated: Media

Halo advertising Jacaranda More Music You Love
TMI & 140 BBDO Dunkin Donuts

Best Integrated: Travel, Entertainment & Leisure

MediaMark Sun International Time Square Bandit
The MediaShop SA Tourism

Best Online:

Native VML Nedbank Passion Playoffs
MediaCom Gillette Venus
Native VML Nedbank See Money Differently
Platform5 Beacon Let the Hunt Begin

Best Pro Bono / Cause Related:

Blood Lions LoveAfrica / Wildlands
Havas She Loves Beer

Best Social Media:

Halo Advertising Jacaranda More Music You Love
Native VML Nedbank Passion Playoffs
MediaCom Gillette Venus
MediaCom Fantastic Beasts
MindShare KFC Soundbite
Levergy SuperSport Euro 2016

Best Sponsorship:

OnPoint PR and M&C Saatchi Abel Nedbank The Reimagination Project
The MediaShop Cell C – Land that Call
Levergy Audi Proteas
Playmakers Coca Cola That’s Gold SuperSport

Best Tactical Use of Media: (NEW CATEGORY in 2017 – Most Entries & Highly Competitive!)

Halo Advertisinig Jacaranda More Music You Love
PHD SANBS – Stock Indicators
OMD McDonalds
Mark1 KFC Add Hope
M&C Saatchi Abel Strongbow Butterfly Effect
Hitch Digital Investec SAB Wealth

Best Trade Marketing Campaign:

MediaMark In the Know
MediaMark Gagasi “UN” Campaign
SPARK Media Print Fashion Week
Ads24 Food for Thought

Best Use of Mobile:

Hitch Digital Red Bull
Mark1 KFC Add Hope
Yonder Media GEMS Switch Campaign

Best Use of Small Budget:

Hitch Digital Investec
The Niche Guys Tresemme’ Fashion Week
TMI HP Sauce

Best Use of Technology & Data:

Halo Advertising Jacaranda More Music You Love
PHD GSK – Follow the Flu
Techsys Digital Windhoek Pure Beer Detector
Mark1 KFC Add Hope
Native VML Nedbank See Money Differently

Ignition (Student Awards):

Vega Wellness Warehouse
University of Johannesburg 101 Uses of Prestik
University of Johannesburg Chappies
University of Johannesburg One & a Half Bags

JUDGES:

The 30 marketing and advertising architects who will ultimately decide who the 2017 winners are:

  1. Carmen Murray
  2. Richard Lord
  3. Bogosi Motshegwa
  4. Michael Pearce
  5. Ricky Hendriks
  6. Nikki Lewin
  7. Casey Jade Malone
  8. Itumeleng Mokgadinyane
  9. Matthew Arnold
  10. Mark Botha
  11. Michelle Randall
  12. Anke Nel
  13. Memoria Masilela
  14. Mona Radley
  15. Wandisile Nkabinde
  16. Andrew Dabbs
  17. Belinda Cooper
  18. Didi Okoro
  19. Nabil Abdool
  20. Binita Jihna
  21. Mike Van Tonder
  22. Kelvin Storie
  23. Kgaugelo Maphai
  24. Darren McKinnon
  25. Vista Kalipa
  26. Sean Press
  27. Wicus Swanepoel
  28. Kevin Ndinguri
  29. Lerato Tsotetsi
  30. Taryn Hood
Journo
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Journo

Journalist at Amplifier
Day to day running around and catching up on all the news
Journo
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