As the maker of ‘the people’s cars’, Volkswagen puts people at the heart of what we do, making us passionate about South Africans and playing a vital role in driving people forward.
Under the banner of ‘Volkswagen for Good’ we seek to provide motion with meaning to South Africa. The sponsorship of the Bicycle Education Empowerment Programme (BEEP) or ‘Blue Bikes’ project is just one example. Now in the third year of partnership, Volkswagen South Africa and Qhubeka (meaning to “progress” or “move forward”) continue to transform hope into reality with the simple gift of motion.
In rural South Africa, the youth may be in need of numerous commodities, but one thing they do not lack is ambition and hope. They know who, what and where they want to be. As South Africans we dream, however, what the youth do need is a little help in reaching their dreams. Blue Bikes is the first step in fulfilling this need. Volkswagen believes that education is the foundation for their future and that a child’s learning should not be hindered by their lack of mobility.
With 11 million of SA’s 17 million school children still walking to school, taking some of them up to four hours a day to travel to and from school, the need for transport is palpable. Over the past three years, Volkswagen in partnership with Qhubeka have donated almost 3 000 Blue Bikes to children across
South Africa to give them the priceless gift of time. Volkswagen believes that less time traveling to school means more time to learn, more time to play, more time with family and simply, and probably most powerful, the time to just be a child.
This year Volkswagen, together with Qhubeka, have committed once more to help mobilise the youth for a better future and have committed to distributing a total of 1 100 bicycles. The project was now brought to Gauteng, where over 100 bicycles were donated to children at Kwa-Bhekilanga Secondary School and East Bank High School, health workers and community policing forum (CPF) volunteers. The bicycles have been funded through a Rand-for-Rand matching mechanism whereby City of Johannesburg has matched the funds raised by Volkswagen South Africa.
“Volkswagen’s vision is to provide sustainable mobility for Africa by way of German engineering and this programme fits in with that philosophy and shows our human side,” said Thomas Schaefer Chairman and Managing Director of Volkswagen Group South Africa.
“We also hope that through having been beneficiaries of a bicycle, that this will leave a lasting impression in the minds of a handful of young South Africans and hopefully inspire more to dream big,” added Schaefer.
The project will roll out across the year and can be supported by visiting Qhubeka’s donation page here..
To watch the story of one of the bike handovers from 2016 – click here
Latest posts by Journo (see all)
- New media research structures and surveys tentatively embraced by industry - 20th March 2019
- Digitalisation, Fake News and Integrity: The Changing Landscape of PR Globally - 20th March 2019
- Amfi Craft appoints Boomtown for debut marketing push - 20th March 2019