After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation.
The team took two Gold awards for the “Best Integrated Campaign” and “Best Event and Experiential Campaign” and a highly commended Certificate for “Best use of Technology and Data”.
The Awards, which were held at the Hilton in Sandton last week Thursday, 12 October 2017, exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas, and followed through with a perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation.
“We are delighted to have our work acknowledged though our wins at the AMASA Awards. It is a real honour to garner this industry recognition and people really got what we were trying to do – connect emotions, and music across multiple platforms. It inspires us to keep innovating and offering new and fresh ideas, perspectives and ‘More Music You Love’ to our listeners, as well as creative solutions to our advertisers,” says Kevin Fine, General Manager of Jacaranda FM.
Jacaranda FM’s Marketing Manager, Minisha Patel says, “Winning these awards gives testament to the effort we placed into creating and executing this campaign with a great agency and individuals who are passionate and committed to success. We all love music and we love our brand; and connecting the two, simply produced magical results.”
The Jacaranda FM More Music You Love campaign by Halo advertising; has added yet another few coveted wins to its already admirable list of accolades which include: Silver in Outdoor Media category at Loeries 2017, second place at Creative Circle – Ad of the month in February 2017 for Out of Home and being featured on Ads of the World.
More about the campaigns
Jacaranda FM launched its brand new “More Music You Love” positioning in Sandton on Wednesday, 15 February 2017 with an exciting world first in radio. For the first time ever, a billboard was used to tell a live story, lip synced to the station’s on-air music playlist during the breakfast show. The campaign was also intended to reposition Jacaranda FM’s position from being an 80’s and 90’s radio station to being all about music you love. To view this award-winning campaign, click here.
The Sun International Time Square Bandit campaign was also a game changer. This campaign won the highly commended award through media owner, Mediamark (Jacaranda FM’s sales division). The purpose of the competition was for the Time Square Bandit to be caught. Jacaranda FM, during each day, gave out clues as to The Time Square Bandit’s whereabouts. Each day when the clues were given there was a set time limit for the capture of the Time Bandit. These set times were known as “Bounty periods”. The person believing they knew the identity of the Time Square Bandit needed to approach and ask the specific wording: Are you Time Square Bandit with Jacaranda FM? If the Bounty answered ‘yes’, that contestant would win the Bounty for that period.