As a growing airport that is strategically important to Gauteng, Lanseria International Airport provides an ideal location to showcase premium-quality brands to an ever-increasing number of passengers (and a large number of VIPs). The airport recently introduced a SLOW lounge for its more discerning upper LSM passengers and is currently in the process of constructing a new multi-storey parkade.
In much the same vein as the airport’s growth trend, Outdoor Network is augmenting its network and holding in high demand locations and through a variety of new platforms nationally. The airport precinct provides for the latest site in Outdoor Network’s arsenal of key locations with the installation of a gantry along Ashenti Road at the entrance to the airport. This development follows closely on the recent roll-out of its innovative roadside digital rotating billboard network.Keeping with the commitment to not only innovate but do so with respect for the environment, the 4,5m x 18m double-sided gantry lighting system is solar powered. This ‘green’ initiative now forms part of all current and planned new site developments.
With the ability to engage a highly sought after consumer base into and out of the airport, the site is ideal for brands targeting a high LSM target audience. Lanseria boasts a very high proportion of LSM 10 commuters (73%) of which 60% earn more than R25k per month according to recent research conducted by Millward Brown. The most commonly found passenger at the airport is a 40-year-old male who travels for business and whose personal income exceeds R60k a month.
“Lanseria International is a key location for brands wanting to reach well-heeled consumers, and the addition of the new gantry will provide marketers with a solution that suits not only their objective, but their budget too,” says Patrick de Robillard, Head of Sales Billboards at Outdoor Network.