Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017.
This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, Managing Director of Promise Group, Craig du Preez.
“Hoogeweegen’s appointment signals a new era of growth within the Promise Group, as we take the lead to develop our HR department that will help us with recruitment and selection of new talent as well as play a role in the development of our workforce as we continue to grow our staff numbers”, adds du Preez.
A Marketing graduate of the IMM Graduate School, Hoogeweegen began her trade working for external recruitment agencies and was later approached by Publicis Africa Group to join their recruitment team as an internal Talent Acquisition specialist, where over the past two years she has assisted over 25 Advertising Agencies across SA with their recruitment needs.
“After completing my degree, I realised my love for the Advertising & Marketing space and ended up gravitating towards a people-centric role within the industry”, adds Hoogeweegen.
Looking forward to taking the next step in her career with Promise as Talent Manager, Hoogeweegen is thrilled about the opportunity to join Promise and to become fully immersed within the agency and all Talent management related needs.
“I hope to use my experience and expertise to contribute towards the exciting growth that Promise is experiencing at the moment by connecting with Top Talent in SA”, concludes Hooweegan.