Drop the Chips or keep the Chips?
With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, leading retail food chains are stepping up to meet the nutritional demands of their customers. Now, South Africa’s favourite seafood destination, Ocean Basket, launches a first-to-market, interactive online Nutriguide – and So Interactive is the digital agency behind the buzz.
“Ocean Basket chose to transition their old-school downloadable nutritional guide to an interactive version that would easily empower customers with the facts about their food choices,” says Darren Mansour, Managing Director of So Interactive.
Together with Nicci Robertson, renowned nutritionist, author and founder of the Re-Invent Company www.reinventhealth.co.za, the family centric seafood chain constructed the optimum nutritional value of every menu item based on its recipes, including its famous fish and chips, Mediterrasian Sushi, the newly introduced meze nibbles and desserts. The result: a transparent dietary list of total fats, energy, carbs, sugar, fiber, cholesterol and sodium intake per meal serving.
“Making good nutritional choices is a global issue,” says Robertson “It is really important to insist that restaurants are able to provide consumers with information about exactly what they are ordering.”
With the facts in the pan, Ocean Basket briefed its digital partner, So Interactive on its vision for an informative, easy-to use, multi-responsive nutritional value platform, with a built-in calorie calculator and menu interface. Honing its collective skills in digital creation and strategy, Darren Mansour and his team took up the challenge and delivered more than just nutrition; they brought user experience to the table.
The informative digital campaign successfully launched in September 2017 which saw customers logging onto the Nutriguide from their smartphone, and punching in their meal choices to instantly receive a live calorie tally and drop down nutritional value table. See all the action here at www.oceanbasket.co.za/nutri
Mansour explains, “The Nutriguide was developed with a mobile first interface, for an on-the-go, pocket-easy browser experience. We wanted it to remain relevant to market whilst being careful not to dilute the primary function of the platform, which is to educate the customers on exactly what is in their food.”
With its fresh approach to the Nutriguide build, deciding on mealtimes has become easy on the thumb, educational, optional and fun. To date, the digital campaign across social media has seen its success in achieving over 5500 followers that are spending approximately two minutes a session on the platform.
Ocean Basket and So Interactive have celebrated a number of online firsts since their early partnership in 2009, and the digital SME was just a five team studio. Today, So Interactive celebrates its 10th year in industry as a full service digital agency – with a track record of over 1000 digital projects under its belt – and an exponential growth curve alongside its valued clients, like Ocean Basket, which currently showboats over 210 stores, nationally.
“Our relationship with Ocean Basket is one that has truly stood the test of the changing digital landscape and we are really proud to be playing a significant role in their ongoing innovative journey,” ends Mansour.