Vega, a brand of The Independent Institute of Education (The IIE), ‘flicks the switch’ on its new website on Friday 9 March. The new site, completed by Conversation LAB – a business founded and staffed by Vega alumni – follows simplistic design with a grid layout created through playful use of form, clean lines and a bright colour palette, with UX consideration and SEO optimisation.
“Our sister businesses within the ADvTECH Group have been working with Conversation LAB for four years now. They form part of our alumni and truly understand the Vega brand and its ethos. Their results are evident in their balanced approach of digital creativity coupled with strategic user experience as well as their understanding of how to connect with students” says Shevon Lurie, Managing Director at Vega. “It was an easy decision to sign Conversation LAB to help take us on a similar journey of growth.”
The website amplifies Vega’s digital presence and the launch coincides with the new academic year, providing existing and potential students with all the information they need about the range of short and degree courses.
“This is a great moment for us at Conversation LAB as we get to work with and help Vega, the institution that kickstarted my career, and the careers of many members of our team,” says Jonathan Oliff, Head of Technology at Conversation LAB. “As an employer who is impressed by the skills and work-readiness of graduates that emerge from Vega, I’m glad to help it connect with more students, from far and wide, who would flourish in its remarkable environment.”