Following the recent appointment of Alistair Mokoena as CEO, Ogilvy has spent some months finding just the right person to fill his previous position as MD of Ogilvy Johannesburg, where Alistair served for three years. We’re happy to announce that we have finally found her in Elouise Kelly!
Elouise strengthens our team in several ways, bringing experience, talent and the people skills needed to develop and communicate the streamlined, effective and well-aligned One Ogilvy offering we’re driving with Next Chapter. Next Chapter is Ogilvy’s strategic approach to the demands and realities of the Modern Marketing era.
With the ongoing emphasis on Delivery – Ogilvy’s approach to Operational and Execution Excellence – we are also delighted to announce the appointment of Tracey Edwards to drive this process in our organization as Chief Delivery Officer.
Elouise Kelly, Managing Director, Ogilvy Johannesburg
Elouise comes to Ogilvy with a wealth of experience as an award-winning marketer and with hands-on knowledge of growing brands, leading effective teams and driving communications, branding and business strategy in the media space.
As Head of Marketing at SABC, Elouise managed 25 SABC radio and TV brands, achieving 70% radio audience share and 58% TV audience share, as well as hitting a R6 billion commercial revenue target. She built brand loyalty and awareness through interactive marketing campaigns, leading a 130-person team. She reinvigorated the marketing division by reintroducing agency partners and devising a centralised electronic briefing system.
Elouise’s vast media experience includes time as CMO/VP of Marketing for ON Digital Media (TopTV), Head of Editorial (Africa) for MTV Networks Africa and Business Unit Director at Jupiter Drawing Room. As Senior Manager for Brand and Comms at MTN Irancell, she helped drive sales of 1,2 million subscribers in just one year into the Iranian market.
Elouise brings to Ogilvy her skills as a New Market Strategist, having revamped content and penetrated fresh markets for emerging brands. She also has deep awareness of digital and social strategies and driving audience engagement, from her time at SABC.
Elouise is perfectly equipped to drive Next Chapter at Ogilvy Johannesburg and to manage our strategy of aligned, effective delivery on client needs.
Tracey Edwards, Chief Delivery Officer
Tracey has long been an integral part of the Ogilvy team and has worked in PR throughout her working career, including an early stint at Leo Burnett. She later moved to Red Nail as an Account Director before joining Ogilvy & Mather in 2001, also as an Account Director. She rose through the ranks of Account Management until she reached the position of Deputy Managing Director of Ogilvy & Mather Johannesburg.
Tracey’s various portfolios have included clients like Coca-Cola, Unilever, Kimberly-Clark, Mondelez, Avis, Investec and Brand KFC. She led the KFC Brand for 12 years before been promoted to Deputy MD. She also handled the acting MD role at Ogilvy Johannesburg following Alistair Mokoena’s promotion to CEO.
Tracey’s move into Delivery is indicative of the importance that Ogilvy worldwide is placing on this position and we’re excited to have a person of her ability to handle this critical responsibility.