DUKE Advertising has recently been appointed to handle the advertising for the Pioneer Foods’ snacks and treats, pasta and legumes categories. This new business includes several different brands in these categories and is the latest acquisition in a particularly successful new business phase for the agency.
Commenting on the agency’s new business growth, DUKE C.E.O Wayne Naidoo says, “We’ve focused on employing senior talent and believe that being owner-managed lends a great deal of credibility to the type of work we do and this seems to have opened doors to an amazing array of new business opportunities. We are extremely grateful to have been able to grow our client base in an exceptionally tough economic climate and are looking forward to doing great things with those who have entrusted their business to us this year.”
Pioneer Foods Essentials Marketing Executive, Danie Bower, adds, “We are extremely positive about our new partnership with DUKE and believe their depth of experience and comprehensive understanding of our business will serve to strengthen the brands that we have entrusted into their care.”
In the past five months, spanning the end of 2017 and start of 2018, the agency has netted a host of new clients across all sectors and demographics including: ABInBev; RisCura; Jive beverages; Zespri; Constantia Insurance Group; Heart & Stroke Foundation SA and the Young Presidents Organization (Africa Region).