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AdForum Worldwide Summit NYC – Key summit observations

Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that will take place on the 9th May 2018 at the Institute of Directors in Sandton and on the 17th May 2018 at the Winchester Mansions Hotel in Cape Town.

The AdForum Summit took place in New York, between 23rd and 27th April 2018, providing Johanna McDowell, the IAS and Scopen Africa and over 30 global consultants with the opportunity to attend 26 agency meetings with more than20 world-wide agency CEO’s.

“It was interesting to meet some of the international agencies on that side of the fence, with some of the legendary agencies in the city, covering a series of intricate and complex industry issues and challenges. The summit unpacked the global trends in industry disciplines such advertising, creative, media, digital, public relations, direct, and indirect marketing services. However, there was much more to it and all will be revealed at the masterclass where I will provide in-depth feedback,” concludes McDowell.

Agencies who would like to attend the session are invited to contact Hlamazi Mabunda on or call 010 594 0281 to register.