Ogilvy SA wins at EMEA SABRE Awards

Ogilvy South Africa won big at the recent 2018 In2 SABRE Awards EMEA and the Holmes Report 2018 SABRE Awards EMEA. Both awards ceremonies were held at The National Maritime Museum in Amsterdam on Wednesday, 23 May 2018.

At In2 SABRE Awards EMEA, the agency received top honours, winning Best Use of Integrated Social Media for its “Life Uncensored” Pfizer campaign and receiving a Certificate of Excellence for Best in Real-Time Engagement for its KFC “Black Fried Day” campaign.

The agency maintained a strong presence at Holmes Report 2018 SABRE Awards EMEA, winning Diamond in the Measurement and Evaluation category for the “Life Uncensored” campaign for Pfizer and Gold in the Social Media/Social Networking category for its “Nimue 12 Week Challenge #NoMakeUpBride” campaign.

Earlier this month (10 May 2018), Ogilvy SA won Platinum at the 2018 Holmes Report SABRE Africa Awards for Best in Show for the second year running with the “Life Uncensored” campaign for Pfizer; and four category awards and a certificate of excellence.

Ogilvy South Africa won the Platinum SABRE with the “PROtestHIV” World Aids Day campaign for Anglo American last year.

The agency also won five PRISM awards this year.

“Being recognised with these highly respected awards inspires us to work harder for our clients, who are at the heart of our business,” said Ogilvy South Africa Chief Operating Officer and Head of PR and Influence, Joanna Oosthuizen. “We always strive for global recognition amongst the best in the business.”

“These campaigns are testament to the exceptional talent we have at Ogilvy SA, and our holistic, integrated approach to our campaigns. We are humbled that our clients trust us, and give us the creative freedom to help make their brands matter, in an increasingly complex and fragmented communications landscape. Without them, we would not have been able to expand our footprint in the region,” Oosthuizen concluded.

Ogilvy SA PR and Influence awards thus far for 2018:

In2 SABRE EMEA AWARDS:

 BEST USE OF INTEGRATED SOCIAL MEDIA

WINNER:

Life Uncensored – Pfizer

BEST IN REAL-TIME ENGAGEMENT

CERTIFICATE OF EXELLENCE

KFC Black Fried Day – KFC

 HOLMES REPORT 2018 SABRE EMEA AWARDS:

 DIAMOND MEASUREMENT AND EVALUATION SABRE EMEA AWARDS

Life Uncensored – Pfizer

GOLD SOCIAL MEDIA/SOCIAL NETWORKING SABRE EMEA AWARDS

Nimue 12 Week Challenge #NoMakeUpBride

 2018 HOLMES REPORT SABRE AFRICA AWARDS:

 PLATINUM SABRE AWARD FOR BEST IN SHOW

Life Uncensored – Pfizer

DIGITAL CAMPAIGN
WINNER:
Life Uncensored – Pfizer

SOCIAL MEDIA CAMPAIGN
WINNER:
KFC Black Fried Day – KFC

 CERTIFICATE OF EXCELLENCE:
KFC Soundbite – KFC

CONSUMER PRODUCTS/SERVICES
WINNER:
Nimue 12 Week Challenge #NoMakeUpBride – Nimue

HEALTHCARE 
WINNER:
Life Uncensored – Pfizer

PRISMS 2018:

 BEST CAMPAIGN WITH SOCIAL MEDIA AS SUPPORT

SILVER:

KFC SoundBite – KFC

SOCIAL MEDIA AS THE PRIMARY METHOD OF COMMUNICATION

SILVER:

KFC Black Fried Day

MEDIA RELATIONS

BRONZE:

Woolworths’ Myndplay – Woolworths

BUSINESS TO BUSINESS

BRONZE:
Audi’s Corporate Communications – Audi

 CONSUMER PR FOR AN EXISTING PRODUCT

BRONZE:

The Gumtree Pre-Owned Car Awards – Gumtree