Scepticism abounds when it comes to business purpose and whether this has the potential to create real value for businesses in the long-term. Anyone and everyone from the advertising and marketing, brand, and business world is invited to join the discussion around whether business purpose is a fad or the thing that will propel us into the future.
This year’s annual Brand Council South Africa (BCSA) Brand Commune promises thought-provoking and purpose-defining discussions, led by Sipho Hlongwane, Managing Editor for the Daily Vox.
Hlongwane is a prolific journalist, editor and writer. He currently serves as the Managing Editor of The Daily Vox, and has previously worked as a political journalist and columnist for various publications, including Business Day, Mail & Guardian, and Daily Maverick.
Joining him is an exciting line up of speakers from both the business and creative industries who will host rigorous, provocative conversations.
Speakers will include:
Pepe Marais, Joe Public United Group Chief Creative Officer
As one of the co-founders of Joe Public United he inspired Joe Public’s purpose of Growth to be the fertile soil that grows their people, client and country. He is a strong advocate of how purpose can drive change and impact business growth.
Sizakele Marutlulle, Ceo & Founder Marutlulle + C/O
Sizakele is the CEO and Founder of Marutlulle + Co, a Pan-African Strategy and Ideas Lab, that unlocks growth for pro-Africa companies thus helping them compete, win and prosper. She has over 2 decades experience building brands, leading people as well as starting and transforming several Ad Agencies and businesses.
Sithembile Ntombela, General Manager: Marketing, Brand South Africa
Sithembile is the General Manager of Marketing at Brand South Africa. She has 19 years’ experience in the FMCG sector, strategy development, global and destination marketing. She has held senior managerial positions at Nampak Tissue, Foodcorp, Tiger Brands, Unilever and Pioneer Foods.
Heidi Brauer Chief Marketing Officer, Hollard, Chartered Marketer (Sa)
Heidi was previously Executive Manager, Group Marketing, Loyalty and Strategic Partnerships at Comair, taking care of kulula.com, British Airways, SLOW lounges and Executive Club. Before that, she was Deputy CEO and Marketing Director at research house Ipsos Markinor. She has been a Member of Vega Brand School National Advisory Council and served for 7 years as a Board Member and Deputy Chairman of the Marketing Association of South Africa and as Board Member of ABC (Audit Bureau of Circulations).
Dr Sean Mccoy, Founder of HLKM
Dr Mccoy is one of the founders of HKLM and a passionate practitioner of brand, marketing and communication. As an industry veteran of over 25 years, he has worked across a wide range of industry sectors locally, regionally and internationally. He actively participates in a number of industry bodies and was a founding board member and the inaugural chairperson of BCSA. Sean holds a doctorate in business leadership with a specialist research area in internal brand engagement, which lies at the intersection of organisational culture, purpose, values and behaviour.
Essentially, the conference will give everyone the opportunity to engage on whether business purpose is measurable, if it adds an additional layer of complexity to our strategy, how it translates to business practice, and most importantly, how it impacts profitability.
There are also exciting chances for partners to get involved through sponsorship opportunities, the exposure of which will foster valuable relationships and boost crucial awareness. This is something that the BCSA Brand Commune is always looking for, which is why there are two sponsorship packages available. Each package gives you access to several opportunities linked to the conference which will allow you to become a part of the BCSA Brand Commune 2018, including naming rights to the event, co-branding and marketing opportunities, exposure at the event and more.
To book tickets please visit the event link at: https://www.quicket.co.za/events/47293-the-bcsa-presents-the-2018-brand-commune-is-there-a-point-to-purpose/
Date: Tuesday, 19 June 2018.
Venue: Equinox, 15 Alice Lane, North Building, Sandton.
Time: 7:30 for 8:00 – 13:30
Cost: R880 (Members) & R980 (Non-members)
BCSA_Brand Commune invite_link