After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete […]
Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in – understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, Chief Innovation Officer at System1 Group has been doing just this. In […]
The coveted Mail & Guardian’s top 200 Young South Africans for 2023 has been unveiled, and making it to the list is RAPT Creative’s CEO and Founder, Garreth van Vuuren, who trailblazed his way in the Business Category. Recognising those who champion the cause of improving South Africa’s economy and contributing towards its growth despite […]
In the spirit of both recognising and nurturing talent, as well as future-proofing South Africa’s up-and-coming generations with dynamic and versatile skills, youth marketing specialist, Student Village, proudly hosted its Youth Month for Reels collaboration at InstaNation, in Rosebank on Wednesday, 14 June 2023. Co-sponsored by Standard Bank, Mamelodi Sundowns and Heineken, this electrifying event […]
Following the development of a comprehensive communication strategy for Mertech Marine, Boomtown has reimagined the company’s corporate identity with a refreshed look that does justice to its modern, relevant service offerings. Mertech Marine’s diversified business includes worldwide cable recovery and recycling, shore-end services, cable storage and handling, depot clearance and route clearance. Boomtown’s brand design […]
Hollard unveiled its new We Are Where You Are broker-focused campaign, emphasising the power of solid on-the-ground relationships in delivering shared value and “local is lekker” solutions to customers across the insurance spectrum, from farming and cargo to travel and construction. The new campaign celebrates broker partnerships and the value of localised insurance solutions to […]
MTV Staying Alive Foundation hosted an exclusive stakeholder panel discussion and watch party to launch the highly anticipated premiere of MTV Shuga Down South Season3 yesterday. Both events held at a Sandton rooftop venue, showcased an exclusive viewing of the first episode of the exciting 10-part drama series, premiering on 27 June 2023. A panel discussion hosted by […]
Jameson Irish Whiskey returned to Johannesburg from Cape Town with its famous Jameson Distillery on Tour (JDOT), a concept first launched in 2020 with partner agencies RAPT Creative and Playmakers. While production was managed Playmakers, RAPT Creative ensured that consumers were kept looped in with the latest info, amplifying the campaign’s social, PR and influencer […]
By Pieter Groenewald, Nfnity Influencer, CEO The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on investment (ROI) on your monthly marketing spend. Almost every SME has been there, optimised that and, despite religiously paying for Google, Facebook and Instagram ads, still […]
It’s time to get upclose&personal at this year’s Nedbank Integrated Marketing Council (IMC) conference and learn to live on the right side of chaos! Luca Gallarelli, Group CEO of TBWA\South Africa, will be one of the engaging thought leaders taking to the stage on 15 September. He will talk to delegates about the art of […]