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Deadline to enter the Effie Awards extended The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final deadline on Thursday 21st June. Entries […]

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From Local to Hyperlocal – Street-Level Media Brightens Up Urban Landscapes

Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage Company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban back yards.   Simply put, hyperlocal […]

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The Rise of the Visionet Network – Large Format Digital Screens Take Over SA Airports

Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in […]

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Enhancing the E-commerce User Experience in Africa – The proof is in the profit

By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital unpacks the critical nature of user experience in terms of e-commerce and how a well-thought-out and designed online store drives consumer affinity and business success. According to Rand Merchant Bank, the value of e-commerce transactions in South Africa […]

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