The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks three continuous years of insights into consumer behaviour and spending patterns. “The data, now from over 60 000 unique respondents, over […]
Continue readingMore TagMonth: December 2023
Ogilvy South Africa’s ‘Bride Armour’ Emerges as a Strong Contender for the 2023 Global Best of the Best Effie Award Effie South Africa proudly announces that South Africa’s most effective marketing campaign of 2022, ‘Bride Armour’, created by Ogilvy South Africa for Carling Black Label, has been recognised as a Global Grand Contender in the […]
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Agency Soars Up National Client Rankings
The Brave Group is proud to announce its outstanding achievements in the 2023 SCOPEN evaluations, earning the title of one of the most awarded agencies in South Africa. CEO Musa Kalenga expressed his immense pride and gratitude for this recognition, emphasising a significant leap from twenty-fourth to second place in client rankings: “This recognition from […]
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