A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded […]
Cobus van Zyl, a marketing communications professional with seven years’ experience in South Africa and eight in various sub-Saharan Africa markets has been appointed an Executive Business Director at FCB Africa with responsibility for FCB Connect, the liaison between the group’s affiliate agencies on the continent and clients with a footprint in markets across the […]
Living in SA and enjoying all the benefits of our very modernized and advanced shopping amenities doesn’t remotely prepare brands for entering the vastly different shopping arenas in other African countries; that’s where Nomfundo Dlamini of Tank Research believes thorough prior investigation of potential markets is invaluable in preventing massive mistakes. Dlamini, who has travelled […]
Unseating his prime competitor to become South Africa’s number one LPG market leader makes Easigas-Reatile Gaz chairman Simphiwe Mehlomakulu extremely proud. But arguably more proud are his partners at Engen, who Mehlomakulu credits with helping position his black-owned and managed company as a key player in southern Africa’s energy sector. Engen calls the former emergent […]
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper […]
FCB Africa’s Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017. Of these 25, 19 participated in the Joburg Programme and five in that run from the Cape Town […]
Having just celebrated four years in the business, Weathermen & Co Advertising (W&Co) adds three new pieces of business to its growing list of premium clients with Pupkewitz MegaBuild, Namibia Oncology Centre (NOC), and Wecke & Voigts. W&Co – a subsidiary of the Ohtlhaver & List (O&L) Group – started off 2017 with a bang, […]
