AdColony South Africa has been named Publisher of Year at the 2018 MMA South Africa Smarties awards which honours innovation and creativity, and measures the impact and success that mobile has on business. The company, which is part of the Nfinity Media Group, also walked away with a Bronze in the Product / Services Launch […]
Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has. Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re […]
Premium entertainment streaming platform, black, today announced that it will be adding new fresh out-of-the-cinema blockbuster movies to rent or buy. Movies including Teen Titans Go! To the movies, The Incredibles 2, Ant-man and the Wasp, Skyscraper, Mama Mia-Here We Go Again, The Meg, Christopher Robin, The Darkest Minds, Mission Impossible-Fallout, The Predator and Crazy […]
The SpaceStation, South Africa’s leading digital media sales company and 24.com’s sales arm, hosted a series of presentations that culminated in a Digital Trends workshop in Durban in September. The aim of this industry roadshow was to unpack important considerations for digital media spend and strategy going into 2019.One of the key trends identified was […]
David Jenkins, founding partner at digital marketing agency MickeyLlew discusses key steps for companies and brands to take to optimise their online platforms for seasonal search. A digital platform’s potential to generate substantial profits is often underestimated, with most brands in South Africa failing to optimise their websites for organic search. Organic search results are […]
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is […]
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]
