aNewSpring, a dutch-based learning technology company has announced the opening of its Johannesburg-based office with exclusive distributor, New Leaf Technologies. Announced at the recently held E-learning Insights 2017 conference in Johannesburg and Cape Town, aNewSpring co-owner, Rene Persoon, said that it was the ideal platform to unveil plans to launch aNewSpring Africa. “We have been […]
There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that. […]
ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks […]
Nineve Van Zyl, Design Lead at Sprout, shares some guidelines on what to consider when crafting compelling and effective programmatic display creatives. The majority of browsers visiting an e-commerce website don’t convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey […]
#DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign […]
Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and deliver relevant, customised Interest Based Audiences. “An Interest Based Audience is a group of consumers who are […]
With more than 15 years’ experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month. The programmatic media buying agency has been growing significantly since it was founded in 2013, and having Ulrike onboard will assist Sprout in optimising its service levels […]
