By Hein Taljaard, Client Partner at Decision Inc. Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights […]
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, […]
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]
Imagine having a conversation with yourself at six different ages. Older YOU could tell younger YOU when you’re going to lose the dad bod… you’ll know whether getting a tattoo at 20 still seems like a good idea when you’re 80… and you may learn what constitutes a good monthly RA contribution. And younger YOU […]
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on […]
Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]
