Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process – Dean Kriel, […]
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World Social Media Day: how the communications phenomenon has changed the world and business
30 June is acknowledged around the globe as World Social Media Day, which is dedicated to celebrating the impact that social media has had (and still has today) on how we communicate, how it helps people connect around the world, and how it brings people together. Since its inception in 1997, with the site SixDegrees.com […]
Continue readingMore TagGen Z and Alpha are redefining how SA brands see gaming
By Glenn Gillis, CEO, Sea Monster Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to build bespoke games for marketing purposes. In 1984, […]
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Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies […]
Continue readingMore TagHow to level up your impact with games geared for social change
By Glenn Gillis, CEO of Sea Monster Gaming is arguably the world’s favourite form of entertainment, generating more money than the music and movie industries combined. A PwC report projects total industry revenue to reach $312 billion in the next four years. With the incredible growth of the industry, gaming has also become an avenue […]
Continue readingMore TagHow businesses can leverage games to drive social change
By Glenn Gillis, CEO, Sea Monster Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible. Once restricted to arcades, […]
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HubSpot names Zuper an Essential App for Customer Service in 2024
Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot […]
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Airport Ads Launches The Atrium – 160sqm of Large-Format digital – at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. The Power of Digital […]
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The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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The value of internships in our industry culture
It’s a global problem: Many qualified young people struggle to find jobs despite having degrees because they lack experience. Of course, how can they gain experience if no one is prepared to employ them? Research from the Quarterly Labour Force Survey (Statistics South Africa) shows that South Africa’s unemployment rate in the first quarter of […]
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