The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its […]
Marc Gregan, MD, AfricaOnline: “We have launched a new 5GHz JET and customer feedback is that they are ecstatic with the 100Mbps they’re getting” AfricaOnline, one of the largest ISPs in Nambia, has launched a wireless broadband network powered by RADWIN’s JET 5GHz Point-to-Multipoint (PtMP) smart Beamforming solutions. AfricaOnline has complemented its’ long-standing WiMAX service […]
Ogilvy is proud to announce three new senior appointments that deepen the client-centric approach at the recently re-founded agency. Luca Gallarelli is appointed MD of the Ogilvy Group, while Vicki Buys is appointed MD of the Ogilvy Cape Town operation and Tassin Albertyn becomes Head of Delivery. New Ogilvy Group MD Gallarelli was instrumental in […]
Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data’s source is no longer an option. This is a new era of transparency, verification and […]
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. FOR YOUth is a benefits programme […]
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to […]
Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major […]
